Why More of Your Facebook Fans are Seeing Fewer of Your Messages
Here’s a bad news (not really) good news story. Changes made recently by Facebook have resulted in your pages being seen fewer times (the seemingly bad news) but it is being seen by more people. Given my druthers, I prefer this to the way Facebook previously operated. While it’s a known in the marketing world that it takes from 3-10 touches to garner a paying customer, internet overload has also become a problem.
Facebook appears to be working on this issue with its new protocol. Anyone using Facebook for their online business should be noticing an increase both in new traffic and interaction with the brand according to this article written by Jack Neff.
Special thanks to: @CreatingResults on Twitter