The future of online business is unlimited in its potential and what it can do for Baby Boomers as we face an uncertain economic future. Among the basics for success is driving traffic to your online enterprise.

Part One: How Much Traffic Does It Take To Have A Profitable Website – By Susanne Myers

Here’s a question I hear quite a bit from my readers: “How much traffic do I need”? It’s not an easy question to answer because it depends on so many different factors. Being profitable means something different to different people. For one person, profitable may be anything over the cost of hosting and a domain name. For someone else, it may mean replacing their regular salary, which would of course be substantially more. There are however some guidelines.

The More Traffic The Better

The first guideline is pretty obvious. The more traffic you get to your site the better and the more profitable you can potentially be. What does this mean for you? Set aside some time each week to work on getting more traffic to your site. This includes adding new content, getting active on social media sites, writing and submitting articles, creating short reports, video marketing etc. Find a few traffic generation techniques that work well for you and your niche and then buckle down and get to work.

Quality Over Quantity

Of course not all traffic is created equal. Your traffic needs to be targeted. For example, don’t promote a weight loss product on a forum for online marketers. Yes, there may be quite a few of us that could stand to lose a couple of pounds, but when I’m browsing through an online forum, I’m not thinking about weight loss. Instead, spend your time on a weight loss forum; write a guest blog post for a big weight loss blog etc.   By focusing on targeted traffic and putting some thought into the content you’re producing (be it an article, a forum post, a blog comment or a video), you’ll end up with more targeted traffic that will convert much better. In other words, you’ll make more money with less traffic.

Focus On “Residual Traffic”

I’m sure you’ve heard of residual or passive income. Residual traffic works the same way. The basic idea behind it is that you do the work once and continue to get traffic from that effort week after week, month after month. A great example of residual traffic is SEO. Write a well optimized article for your own site, build some links to it and get it to rank well. It will continue to bring in targeted traffic 24/7. Another example would be to create a viral report. Submit it to document sharing sites and encourage readers to share it as well.   By following these simple tips and working on getting more targeted traffic on a regular basis, you’ll be profitable in no time and will continue to earn more each month from your niche website.

Part Two: Driving Targeted Traffic To Your Niche Website in 5 Easy Steps – By Susanne Myers

Making affiliate sales is all about getting the right types of visitors to your website. Here are 5 different ways to drive targeted traffic to your niche website. Work your way through these and see if you don’t start seeing more visitors, more subscribers and most importantly more affiliate sale notifications.

Social Media

Step one is to stop at your favorite social media site including Twitter and Facebook. Look for people that are interested in what your site has to offer. In other words, if your site is about parenting toddlers, find moms and dads with young children and start making friends or following them. Share tips for them and occasionally link back to your own site. Don’t push a lot of affiliate links on these sites, instead use them to build a relationship with your target audience and then direct them back to your site where they can learn more and subscribe to your newsletter.

Article Marketing

Your next step is to write and submit a few articles to your favorite article directories. Not only will you be building some strong links back to your site (which will help with SEO), you’re also establishing yourself as an expert in your niche. The general idea is for other webmasters and ezine editors to pick up your article and publish it on their own site or ezine. If this happens with a popular site or large newsletter, this can result in quite a bit of targeted traffic.

Forum Marketing

The next strategy for getting targeted traffic to your affiliate website is forum marketing. Go out and find 3 to 5 active forums in your niche. Going back to the parenting example, find forums like the one at the baby center website. Make sure they are active forums with at least 5 to 10 new posts per day.   Start participating on the forum. Answer questions, ask your own and share some helpful tips. If allowed, include a signature file that links back to your own site. Make sure you fill out your profile information on each forum. Spend a few minutes each day on these sites.

Blog Commenting

Another quick method is blog commenting. The idea here is to find 5 to 10 popular blogs in your niche. You can find them via Google’s Blog search or on Technorati. Start commenting regularly. I recommend you set up an RSS reader and pull the feeds for these blogs into them. That gives you a quick way to see who has new content up that you may want to comment on. Leave a thoughtful comment and of course enter your website into the URL field in the blog comment box.

Guest Blogging

Step five is the most ambitious one, but also the one with the highest traffic potential. After you’ve spent a few weeks commenting on a particular blog, approach the blogger with a guest blog post. This is similar to an article or a blog post you would write on your own site. At the end of the post invite readers to check out your own site. Send this guest post to the blogger and see if he or her will publish it for you.   Rinse and repeat these 5 traffic getting strategies regularly and you should see quite a boost in visitors, subscribers and affiliate commissions.

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